Considering the amount of money 20th Century Fox have spent on investing and marketing James Cameron’s new movie Avatar, then there is probably a good chance that you have at least heard of the title before. The drawcard of this film is that it features advanced computer generated visuals that will set a new benchmark for film.

With a huge bank of money, it is the job of the distributors to flood all forms of media with advertisements in order to attract the viewers to see the movie and therefore regain the production costs of the movie. One of these forms of advertising is the television spot.

TV spots (commercials) are usually cut into 15 to 60 second blocks so that they can be easily be slotted into commercial breaks. TV spots for large blockbusters are like mini-trailers. They often have a wide selection of epic songs attached to them in order to attract the viewers, though it can come at the risk of revealing too much of the movie. It is standard for a high profile film to have several TV spots each showcasing different elements of the story or characters, though Avatar has over 20 of them, featuring songs from a plethora of musical artists.

Fortunately, E.S. Posthumus didn’t get to miss out and a couple of their songs are featured in some of the advertisements. One instance is the TV spot below which uses the uplifting track Oraanu Pi from Cartographer.

Also, the following link will lead you to another advertisement that uses Arise.

One of the points of showcasing the clip is how well the tracks from Cartographer seem to suit a fantasy science fiction movie. It’s a shame that E.S. Posthumus have yet to compose a score for a feature length film and under the right circumstances, I’m sure the results would be absolutely awesome (especially if it was for a film of that scale).

I had the privilege to see an advance screening of Avatar before its release and thoroughly enjoyed it. While I won’t provide a review of the film here, I would suggest that if you are having second thoughts about seeing it, give it a try. You could very well be pleasantly surprised.